Explore expert insights on web development, design, and digital strategy. Stay ahead with the latest trends and best practices.
Web animations have become the heartbeat of modern digital experiences, breathing life into static interfaces and guiding users through seamless interactions. 4% of the population – experience motion sensitivity that can transform our carefully crafted animations from delightful enhancements into uncomfortable barriers.
js in 2020, the results spoke volumes: their website began loading three times faster, and Core Web Vitals scores improved dramatically across every single page. This wasn't just a technical upgrade—it was a complete transformation that positioned them ahead of Google's Page Experience update.
In Kazakhstan's bustling commercial capital, where Google commands over 70% of the search market, local businesses are discovering that generic landing pages simply don't cut it anymore. kz, Solva, and 1FIT, the competition for local search visibility has never been fiercer.
The digital design landscape is constantly evolving, and one trend that's making waves in 2025 is glassmorphism—a design technique that creates translucent, frosted glass-like interfaces. Far from being just another aesthetic fad, glassmorphism has proven its worth in boosting user engagement and conversion rates....
The fintech industry stands at a fascinating crossroads where traditional financial trust meets disruptive innovation. While established banks rely on conservative blue palettes to signal stability, fintech companies face a unique challenge: how do you convey trustworthiness while simultaneously positioning yourself as an innovative alternative?...
In the digital landscape of 2025, where users are bombarded with countless websites daily, the difference between a site that converts and one that's quickly forgotten often lies not in its technical prowess, but in its psychological resonance. This is where brand archetypes—deeply rooted in Carl Jung's pioneering psychological theories—transform from abstract concepts into powerful web design tools that can dramatically influence user behavior and business outcomes.
When Askar, the founder of a growing fintech startup in Almaty, came to us last year with a website that was constantly crashing during peak trading hours, he was hemorrhaging potential customers and revenue. His story mirrors that of countless businesses worldwide: website downtime can cost approximately $9,000 per minute, extending to $500,000 per hour for larger operations.
In 2025, the gap between design intent and final implementation continues to challenge even the most experienced development teams. A poorly implemented design leads to a broken experience....
The digital transformation of government services has reached a critical inflection point. As citizen expectations continue to rise and regulatory requirements become increasingly complex, government agencies worldwide are discovering that traditional portal architectures simply cannot keep pace....