Surprisingly, minimalist design may increase product engagement, ease of access, and usefulness. This post will teach you about the concept of minimalism and why you should use it in your UI/UX design.
Let's get started.
Minimalism refers to minimal components, forms, and typefaces in designs rather than a wide range of color combinations.
Minimalism in product design emphasizes simplicity by removing anything that isn't essential, resulting in a clean and appealing appearance.
This section will compare the GoDaddy website interface from 2005 to 2022.
You'll also discover the distinction between Google's and Yahoo's search engine interfaces, as well as why Google has an advantage.
GoDaddy is a well-known domain registrar and website hosting platform.
GoDaddy's website in 2005 had a bad user interface since there was a profusion of items upfront, making it difficult for consumers to focus on a single aspect and distracting them from their aims.
There is also no single unambiguous call to action.
GoDaddy has various things to offer, but it doesn't know what most people wanted in 2005. As a result, the website put everything in front of the users.
However, GoDaddy's UI in 2022 has a decluttered and basic appearance with a more understandable message.
The most recent design demonstrates that they know their target audience's needs and connect their message with the user's objective.
Understand your consumers' final aim before you begin designing.
The purpose of white space is to offer enough space between every element so that they'll be focused across the page.
Zerodha, a significant bargain brokerage firm, makes good use of white space.
Furthermore, white spaces do not have to be white in color. Many instances use a range of colors to highlight these gaps. White spaces give the elements fresh energy and bring them to life.
It would be tough for consumers to focus on a single component and take action if you do not employ white space and clutter the entire page with multiple pieces.
Consequently, it is better to use fewer components that perform the most critical functions.
A minimalist design color scheme employs a limited number of colors. This does not restrict you to simply black and white colors.
You may also utilize bright and gradient colors to bring attention to your pieces right away.
It is critical to choose a restricted number of colors and create a contrasting look for the product design page.
Neil Patel, an entrepreneur and digital marketing expert employs a simple design with only one color – Tangy Orange. It has a very plain and clean vibe, yet it is not dull.
A minimalist style may be achieved by removing distracting items and utilizing limited yet contrasting colors.
Typography plays an integral part in developing a minimalist design through the visual hierarchy. In layman's terms, visual scale organizes and orders objects to emphasize their importance.
Uber is a fantastic example of typography done well in a basic design. It highlights its primary offerings in large headlines, supplemented by sub-headings that act as descriptions and paragraph text that describes advantages and usage.
Internet users are frequently distracted and have a short attention span in today's world. Using the appropriate typeface may help you capture consumers' attention and keep them engaged with your content.
Typography's visual hierarchy aids in the design's balance of form and utility. This involves experimenting with various text sizes, font styles, fonts, and even colors.
The typographic hierarchy is divided into three levels:
The title and the most important information are included on the first level. You can use the largest font size here.
The subsections appear on the second level and offer the second most significant information. You can use the second-largest font size here.
The last level of the typographic hierarchy contains the substance of the content; the paragraphs.
They are less significant than the first and second classes, but they provide a thorough description of each topic.
You may choose the lowest font size allowed on this page.
This creates a visual hierarchy and allows visitors to scan and read text effortlessly.
The entire minimalist design concept involves employing just the things required for your users.
Images posted for ornamental purposes, for example, can be removed. Similarly, content that has no direct impact on user behavior can be removed.
Expedia has done a great job limiting photographs of famous locations on their main page to a minimum. This simplifies and focuses the webpage, and it only delivers further information at the user's choosing.
Constant popups inviting readers to subscribe to the newsletter, long, never-ending paragraphs, and excessive headers that make the main menu seem packed should all be deleted or modified.
Never, however, omit functional features to attain simplicity. A minimalist design has a clean and basic home page but no header menu to browse further.
Their functioning determines what should be maintained and what should be removed.
This is a question you should ask yourself before you place an element. How may this feature assist users in achieving their objectives?
Prioritize the elements and keep an eye out for their proper operation. Non-functional components on product design pages should be deleted.
You may prioritize the items by looking at the websites of your rivals. How are the pieces arranged for a better user experience and more conversions?
Dropbox is an excellent example. It is a popular cloud storage and file sharing platform with sensible defaults that don't add too much complexity or push users to make too many decisions.
You may also do in-depth user research by conducting interviews, questionnaires and participating in forums and groups relating to your product.
What the user's end objective is on your website and how you can assist them in reaching it in the fewest steps might help you prioritize the pieces.
It is pointless to have a website that does not load quickly. Using colorful, bold, and feature-rich items will dramatically slow down your website's loading speed.
Modern users are impatient and will abandon your page if it takes too long to load. According to one survey, 40% of consumers will quit a website if it takes more than 3 seconds to load.
Because there are fewer but more relevant components for visitors, a minimalist design will help your product pages load faster.
On websites and product pages, the ordinary user is a victim of forced sales practices.
Constantly annoying popups, flashing images announcing the newest promotional deals, and colorful components entice you to click on them.
Adopting a minimalistic approach and removing these extra components will allow you to stay ahead of your rivals while also providing a user-friendly experience.
Because of the beautiful experience you provided, they will feel compelled to return.
The king is the content. It surrounds you. You are either generating or consuming content.
Users are constantly on the lookout for fresh material and ideas that will help them grow their minds or entertain them.
Minimalist design will assist you in eliminating any distractions and allowing people to focus solely on the content.
Order and organization are reflected in a minimalist design. When creating material, you must ensure that it is in order and presents a visual hierarchy.
As previously indicated, you may accomplish this by combining font sizes, styles, fonts, and color.
When writing content for a minimalist design, use the largest font size for the title, the second-largest font size for subsections, and the smallest font size for the body of the text.
Furthermore, your product pages will be clean and appealing.
White spaces breathe new life into your website and make it appear clean, well-managed, and roomy to visitors. It allows the content to live.
While it may appear like filling all of the empty areas with merchandise is a good idea, it will negatively influence the user experience.
Remember that it is the user experience that distinguishes you from your competition. If customers feel stuck as soon as they arrive, they will leave, harming your rankings and conversions.
White spaces make the information more exciting and keep people engaged.
Navigation is streamlined in a simple design. The navigation is consistent across your website, both where it appears and how it displays, making it easier for users to discover important information quickly.
If you have several parts, segregate and classify them instead of cramming the navigation bar to retain order and cleanliness. Also, if you have a drop-down navigation menu, make sure all links are clickable.
Finally, if you have a search box incorporated into your website, ensure sure it constantly returns relevant and rapid results.
It's best to remove it from the website if it doesn't produce relevant results. It all comes down to how readily consumers can attain their intended outcomes.
More straightforward navigation is a critical component of increased usability. Minimalist design is popular because it focuses on enhancing and nurturing the user experience.
When consumers can achieve their intended goals without being distracted by excessive popups and bright displays, it conveys that you care about their requirements and ambitions.
They can get the same answer elsewhere, but your website's simple design will empower their trip.
It is the experiences that people will never forget that keep them loyal to your brand.
To achieve a minimalist design, keep your product designs user-centric, utilize few colors, and experiment with fonts.
Finally, while integrating minimalism, please don't overdo it. Don't eliminate essential and practical aspects to make your design seem clean and basic. That will show to be counter-intuitive.
It's simple to straddle the fine line between minimalist design and a lack of functionality. However, with practice, you will become more proficient.
So, for starters, imagine yourself in the shoes of your users and develop your product appropriately.
Keep things simple, prioritize the functions users require, and eliminate all non-functional elements.