How We Increase the Value of Our Clients' Projects

As our web studio works on web design and development projects, we are constantly thinking of ways to add value to our customers' websites by making them easier to maintain and update themselves, as well as easy to work with years down the road.
Roman Jarmukhametov
Roman Jarmukhametov
Senior Web Designer
How We Increase the Value of Our Clients' Projects

We think that we should be able to confidently handoff websites to our clients, knowing that they would not immediately damage them upon gaining access. As a result, our web studio can bring significant value to our clients' projects by developing a system that our clients understand.

Though not every customer want to manage the website themselves, by investing effort in developing a simple system from the start, we make it easy regardless of who does the adjustments.

The following are some of the ways we provide value to our clients' projects:

  1. Providing a website style guide - so that your customer has a location to reference all of the website's styles and components.
  2. Conducting a recorded walkthrough session - to ensure that your customer understands how the setup works and to give them a record of how to utilize the website created by us.

Let's go right into these points

1. Providing a style guide for the website

We've had enough clients inquire at hand-off, "Is there a place where I can examine all of the website's styles?" that having a style guide is now a required component of each website.

Having a single location for all of the classes used across the website enables your clients to simply add and update the design of the website without having to develop new styles - and continuously producing new styles can rapidly transform a website into an inconsistent mess.

The style guide should include all of the main types of material utilized on the website, so clients understand exactly how headlines, pictures, buttons, forms, and layouts were created.

Even if the customer is not a developer and never uses this website, if they later want the services of another developer, it will be much easier for them to take up where we left off.

example of a style guide
Example of a style guide we've made for one of our clients

2. Conducting a videotaped walkthrough

Apart from that, if you're not training your clients how to utilize the system you've created, you're better off handing them a dart gun and asking them to go kill a lion on their own.

By doing a walkthrough with our customers, we demonstrate how flexible and clear the website we've designed is to use, and we provide them with the knowledge necessary to feel confidence in their ability to make website modifications as needed.

When we conduct walkthroughs with clients, we begin with the editor, as this is the most user-friendly area of the website for clients to alter. You may demonstrate how to simply alter text, graphics, and links, as well as how to add CMS elements such as blog posts or team members, using the editor.

Following the editor, we go through the fundamentals of how we've organized pages and where they can access the style guide.

We also go through this since we set up the drag and drop symbol system for the majority of our customer projects. We demonstrate to them how easy it is to build new pages and then alter the content to create a whole new page based on previously created pages.

This may be an overwhelming amount of information for the client to process at once. That is why it is best practice for us to film each session and send the video link to our customer so they may refer to the tape if they forget something. This is also advantageous if they are hiring a new staff person to maintain the website, since they will already have a place to learn how the system works without requiring our assistance.

Depending on your operating system and preferred program, you may either use Quicktime to create a fresh screen recording while you navigate the website, Zoom to record the conference, or any other screen recording software such as Loom.

Summary

We've heard far too many horror tales from clients whose previous developer left their website in an unusable state. We do not repeat the error.

Rather than that, we streamline the handoff process by:

  • Providing a style guide for your website
  • Conducting a videotaped walkthrough session

By giving our clients the necessary tools to manage their websites on their own, we can save them a huge amount of money in the long run, while also adding significant value to any future client projects.

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