Avoid These 4 Obsolete Web Design Concepts

Almost every year, the Internet is flooded with articles like "2022 web design trends." Even though it's just February, you may already participate in a heated debate about 2022 trends. Designers debate, study, learn and then utilize them. The issue is that old patterns are extensively propagated in addition to new trends. "Stop it right now!". Let's speak about what we all prefer you (as a designer) to quit doing today.
Roman Jarmukhametov
Roman Jarmukhametov
Senior Web Designer
Avoid These 4 Obsolete Web Design Concepts

1. Short Webpages

A long time ago, people had highly sluggish internet connections. Making websites with short pages and text content was also a viable option. But it's no longer the case. Even the way people consume information has changed: everyone is okay with scrolling (after all, we use our gadgets as expensive Facebook machines, don't we?). Facebook and Twitter, and mobile scrolling have made extended scrolling far more prevalent than going from page to page. And there's more. Your landing page, believe it or not, is about storytelling, not "design." In reality, excellent design equals a good narrative. So be constant and don't break the flow of your tale (sure, you should create one first).

Remember the "5-second rule." If the website does not load in 5 seconds, 40% of users will abandon it. After 5 seconds of browsing at your landing page, the consumer should have a response to the question, "What services does this company provide?" P.S. Most carousels fail the 5-second test;)

2. Static Typography and Design

The need for responsive design has become commonplace; therefore, let us not squander time. By avoiding "statics," we also suggest that you, as a business owner, should modify your material, photos, and other content on your website regularly. As designers, we should make it possible to change content without destroying everything. Responsiveness is a concept, not a marketing principle.

Another reason to consider the adaptability of your design is that search engines value updated material far more than the information posted once and for all.

Pitfall: When creating responsive designs, many designers forget to appear beautiful on tiny screens and large ones. Just a thought:)

3. Annoying Media  

Pop-ups! Auto-played videos! Sounds that play automatically! Massive Flash Intros! Sidebars that move! In addition, active, animated UX components have been added to this list. With all our passion for dynamic animation UI, it is getting overdone. Really.

Pitfall: In the age of scrollable landing pages with hamburger menus, flat UI, and similar online sites appear interchangeable. There is a significant risk of making an ordinary, poor-quality page. However, these distractions are far more detrimental to user conversion than non-innovative design.

4. Stock Photography

You've probably heard about banner blindness studies. People, according to it, neglect banners and banner-like content intentionally or unconsciously. The same thing happened with stock photographs. The photo of happy individuals conducting the meeting says nothing about the company's actual offerings or operation. As a result, visitors to the website have no motivation to look at it. Any. Really. Spend some money creating graphic material specifically for your product (illustrations, outlines, photos). And you'll notice a change. Pitfall: Stock photographs are still preferable to none at all. Stock images are still preferable to low-quality actual photos.

Only good music has no time limit, but web design does have.

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